Identify what you want your marketing strategy to be on Pinterest. To get your first pin up, follow these steps: If you’ve got a recipe to share, a new product to demo, or makeup look you want customers to shop, this could be a great format for your business. Pinterest recently launched the Idea Pin to allow creators and businesses to group multimedia content into one pin. There are a few types of Rich Pins you can utilize and we recommend you check them out: Article Rich Pins, Product Rich Pins and Recipe Rich Pins. This could be useful if your business has frequent price changes or new product releases. You can even utilize something called Rich Pins, which updates pins on your business Pinterest profile automatically. When pins become popular, they are repinned across the site, gaining visibility to new users and increasing marketing reach. Pins can be promoted and advertised on the home feed, in category feeds or search results.

They can be a variety of media types ( carousel of images, static image, video, etc.), and, when collected together, are kept on “Boards”. Pins are why customers come to Pinterest.

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